There comes a time in a creative process when you have to turn things and put them firmly on their feet. In the conceptualization phase of a concept, one needs to turn the inspirational impetus into a clear picture of what the product shall become like, and why.Now, one needs to get one’s hands on the tools of the trade, which is called product creation process.I can draw from my long experience in the creation of concepts for all kinds of products, from advanced studies to mass production models. I deliver a quick and concise job in defining parameters for the concept, like product features, materials, positioning and so forth.This is done always in view of the underlying design and social trends, and in view of the customer requirements and expectations.