Intuition leads – experience counts.

Born and raised in Brazil, I started out in my homeland as an educational counselor in rural development work. Here I honed my skills in getting projects on the way in more than challenging circumstances.


Later, I took on a new challenge by starting a career on the European continent, graduating and working in fashion design. My next steps led me to enter the industrial design world, and for almost 15 years my home has been the automotive industry.


I held important strategic positions in colour-and-trim design including that of a Studio Manager, at the Design Centers of several automotive OEMs. In this role I have worked along the complete automotive value chain.


I have successfully managed projects in several fields, from the core areas of production model development and life cycle management, to trend research, design strategy analysis, and the organization of design events.


Since 2010, I have been working independently – my range of activities is still wide. But they all deal with design for colour and touch.