Your ultimate goal is to create a design language that embodies all the values of your brand, and sets out a path for products that customers aspire to. The approach to achieve this, the direction that you choose for reaching your goal is your strategy.

You need to draw a map and build a plan. Finding your way can be much easier when you ask directions from people who are familiar with the terrain.

I can guide you in the orientation process, and support you in the creation of the strategy grid, the nodal points. A view from above helps you take the right turn to reach your destination, and not to get caught in the labyrinth below.